Junk mail
 
This isn’t a particularly original subject for blog entry, but it was on my mind today  -- Ted
 
We have 2 recycle bins. One is small and used for paper and other recyclables during the week. The other is large and on wheels and is for the county to come early on Monday mornings.
 
At 8:00 am, I emptied the small bin into the large bin. The large one was overflowing with recyclables. The county collects it around 9:30.
 
Here it is 3:30 and the small bin is already more or less filled again.
 
Junk mail. We all get it, but it seems like the amount has increased in recent years. I find that if I get say, 10 pieces of mail in a day, 8 or 9 of them are going straight into the recycle bin without even being opened or in some cases even looked at.
 
I don’t understand the business logic behind this. It would seem that if other folks are like me about this -- and I can’t imagine that I am unique in my disdain for junk mail -- there is an awful lot of paper, ink, and other resources that are being wasted in the name of advertising. That wasted money has to come back to these companies and hurt them at some point.
 
Or put it another way. Even if they budget “X” amount of money for advertising, think about how much money they could save by not producing so much detritus.
 
 
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Monday, May 11, 2009